The ah ha moment

Let’s say an alien, of the outer space variety landed his/her/its(?) space ship on the White House lawn. What would be the first thing George W. Bush would do? Okay, the second thing, after asking Dick Cheney what he should do…

Well, eventually he would attempt to let the alien know that we earthlings welcome him/her/it in peace. He’d try to get across the hope that he/she/it has come in peace and finally, if George has any cool left in him at all, that he would simply love to go for a spin in that funky flying saucer!

But how? How would Bush communicate with someone who is even more language challenged that he is? English, I’m certain, is not the first language of the stars.

That’s the communication problem of the third kind.

It’s our problem as well.

We have this killer product, the Game Wave. We have 99% positive feedback from our existing customers. We have tons and tons of positive press, stacks of awards, Toys r Us even named the Game Wave, up against the Wii and the PS3, the Toy of the Year.

Yet despite all that, we are still struggling to get the word out. Why? It’s because, simple as the Game Wave concept is --up to six people playing the same game simultaneously-- a player can’t understand it until they actually play it.

All that fabulous feedback comes from people who have sat down and experienced it first hand - however all that doesn't translate well to those who haven't.

We’ve dubbed that the "ah-ha moment" and have seen it basically every time someone plays the Game Wave for the first time.

The folks are expecting just another gaming console or DVD game experience, but when they are involved with a group, competing all the time, with no turns or waiting, the dawn breaks. They nod knowingly. They look over and almost invariably say something like, “ah ha,” or “oh, now I get it!”

So – how do we translate that experience to someone who doesn’t have access to the Game Wave?

Maybe we should ask Dick Cheney.