Both genius - and weird

Housewives of the early 50’s were convinced by an entrepreneur named Brownie Wise to hold these get-togethers for their fellow stay at home moms to demonstrate the latest innovation in plastic food storage containers.

The Tupperware party was born.

Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and her famous “jubilees” that celebrated the success of the highest selling Tupperware ladies.

And weirdly enough, although the idea of plastic containers to package food is hardly cutting edge as it was in post-WWII era, the parties have never stopped. “Jubilee” events are still held in major cities to recognize and reward top-selling demonstrators.

Brownie was a genius: Have someone demonstrate a product in their homes for their friends - and then have that person sell that same product for a commission.

I wonder what product, that people only get when they play it, would benefit from that grassroots marketing model…