Last Christmas we wanted to make a splash in papers while all the Wii and PS3 frenzy was underway. Their consoles were dominating the press and we could hardly get a word in edgewise so the thinking was, we need to make some noise on our own.
This was the design for a flyer that was going to be released in major markets across North America at the height of the Christmas shopping season, but in the last minute, there was an internal mood swing and we collectively wussed out. (You can click on the image for a larger view)
Well, I have to admit, I didn't. I thought it was an awesome promo, but the powers that be ended kiaboshing the thing at the 11th hour.
I have no idea if it was a good decision or a bad decision, but I'd like to hear what you would have thought if you heard a gaming company suggest to you to "Beat Your Kids!"