Wednesday, February 25, 2009

The next Wave....

So - I'm pretty sure you've been wondering what the heck has been going on with ZAPiT Games and the Game Wave.
  • Where is the next game?
  • Where is the next Game Wave console?
  • Are you going Blue Ray?
  • Hello? Is anyone there?
And all of the above are great questions - and finally we're ready to provide answers (and it's about time too).

But before I get into where we're going, I'd better let you know where we've been these past few months. We had a HUGE push in 2008 to finally get the install base we've needed to make us a sustainable game production company and I'm happy to say - at this stage we are very, very close.

What this means is, with just a few thousand more Game Wave's in living rooms like yours, we can produce game titles that are guaranteed to at least break even.

Now - here's the bad thing about that. We don't want to "break even". We, instead, want to make all of our ever so patient investors a serious return on the money they've kicked in over the years. (Me included)

Thus the halt in our game production schedule of late. Producing games for our existing customer base was actually costing us a fortune, so unless we had a change of direction, or another revenue stream, we simply couldn't do it - it would have been business suicide.

Not a good situation to be in as a game developer obviously.

Something had to change. And something did - July 11th last year. Apple released their second incarnation of the iPhone, one with both WiFi and 3G access and I bought one
the first day it was available.

By the end of the following weekend I'd put together a business model for Game Wave game titles to be ported over to both mobile phones and online as well. And after months and months of research and investigation into the potential of the the idea - and a pitch to the investors and the board - it was finally accepted at the end of December last year.

So - what does all of that mean for you - considering you have a Game Wave and want new titles to play at home? Well, it means a bunch of stuff.

First off, we get to stay in business. (Yes we were getting close to closing the doors - which is a shame considering we have the highest rating from and gaming company there is anywhere: A survey from 2008 showed a 92% satisfaction level - the only pissy thing about us was the lack of new game titles.)

Second - we will be creating new Game Wave titles! Each new game title we produce will be available to play not only on the Game Wave, but online and on Smartphones as well.

And last but not least, we get to expand the reach of our multi-player socially responsible gaming philosophy from hundreds of thousands to hundreds of millions.

It's very exciting for all of us as we are the truest of true believers having stuck with this through thick and wafer thin.

I'll be keeping you up to date on the latest progress right here. I'll be showing you videos of the game functionality and our title release dates (don't tell anyone but the first is next month) and where you can play along.

So - we're back in the game development business - and I know I speak for everyone at ZAPiT games when I say....

It's about frikin' time!